We are planning to move our other databases to Amazon Aurora. We are now able to efficiently manage spiky workloads by using AWS for Auto Scaling our compute resources and improving our sites performance by 50 percent. AWS has allowed us to exploit the potential of serverless architectures (AWS Lambda + DynamoDB) that has delivered more than 80 percent cost savings. Our Redshift data warehouse solution analyses 67 billion records to derive key business trends. Being an all-in customer of AWS, it is exciting to see AWS launch their region in India. We will continue to adopt the latest AWS services to accelerate innovation and continue to redefine the way Indians find a companion for life. Novi Digital, a wholly owned subsidiary of STAR India, is one of the largest media and entertainment companies in India. The company uses AWS to run Hotstar, a flagship over-the-top (OTT) broadcasting platform for delivering movies and live sporting events via the internet.
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